Most resorts would love to develop their own style of everything to identify their uniqueness among the crowded uniformity as a selling point to the guests. To prove their point of uniqueness they go to great lengths, sometimes extending the very core values they try to preach. Basically the marketing crew will do anything to develop the unique signature of resort as their work progresses. So its a constant evolvement of ideas and practices which makes up the story of a typical resort.
However there are the atypical bunch to prove the opposite!There are some resorts which are year around booked whole time with repeater guests sometimes more than 3 months in advance. Mostly these would be club style small resorts whose guests fell in love with the resort because of its unpretentiousness. These resorts indeed do not have a long narrative about their philosophy, core values and bla bla and sell the real deal to the guests without the proverbial ado. That is the guest would know what to expect and is generally gets better value for their money.
Resorts run by big brands know that they would need to keep their clients in a bubble so that they can charge higher rates for their stay. So basically a lot of things are invented to keep the guest in the imaginary state! For example a resort may need to create an artificial greeting in the local language just to impress the guest with their ‘groundedness’! Guests sometimes cringe uncomfortably in self-consciousness when staff pour rose petals practically at their feet as they walk the pier to reception on their arrival. Guests would duly be told and expected to understand that this is local culture while its in fact nothing of the sort. Arrival fanfare is another exercise which is duly forged to impress guests with the originality of the resort. While its true that there was a local tradition to beat drums to welcome dignitaries and elders from neighboring islands, such drums would generally be lively and not solemn at all.
Its the irony of resort life that you have to create dis-ingenuity to make money and keep the guests in an imaginary bubble, preach to the staff about how moral our resort is and how unpretentious we aught to be etc.