Associate Opinion Survey is a pompous way of saying Employee Opinion Survey. Its the same thing and its a management tool used to gauge the staff temperature on and about various issues and departments of the resort. While most better resorts do employ this tool to feel good about themselves, the majority of resorts in the country does not seem to be aware of things like this. These surveys are conducted (where they are conducted) on an annual basis and sometimes when the HR receives the news of an imminent strike on the island. The survey is a questionnaire that goes like, “how would you rate this hotel?” and “would you keep working in this hotel in the coming century?” (that is if you are not terminated tomorrow!) and things like that. Ofcourse the answers shall always be affirmative if there is a slightest chance the ‘authorities’ can trace an employee to his/her questionnaire. For this reason the surveys shall be as anonymous as possible because people are more apt to tell the truth the more they are free from association. (that’s why the police interrogates suspects in private..makes sense right?:)) The best way to conduct such a questionnaire will be on printed paper and distributed to staff to be filled in by themselves at their own time and place. The questionnaire shall also be generic (the management will want it be specific so that they can identify areas to ‘correct’ ) so each employee will be filling the same form and employees shall not be asked to state their name or department etc.
A properly designed/worded questionnaire’s result will give a good average reading of what the staff thinks about the establishment and is a good way to rectify and focus on areas to improve. However a questionnaire that sits in a computer under armed guard (possibly inside the HR department) would hardly elicit the true feelings of the staff and would not have met the purpose of the operation in the first place.