Laamu Asseyri project could be the next best thing to come to Maldives tourism. Asseyri (or Beach) project was thought up to cater for the growing calls to start mid-market tourism in the country. Tourism experts have called for such a concept for a long time. With the new Assyri concept, guest rooms will be built on the western beach side of Laamu Gan on approximately 25 acres of land. There will be two resorts with 300 beds each, 79 guest houses and recreational facilities.
The selling point for new Asseyri based tourism will be to be able to give lower room rates than conventional resort islands which is perfectly feasible as existing resort islands operate at very high profit margins.
However the concept does not seem to have generated a lot of interests and only 3 parties are known to have proposed bids to build the facilities. The winning bidder is JResorts which is already struggling with a string of undeveloped islands and barely managing to keep afloat their only running resort at Alidhoo. However there is still potential for this idea as Laamu area is being expanded for tourism.